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Tom’s of Maine Launches New Natural Strength Deodorant Line

The new formula provides 48-Hour protection.

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By: Marie Redding

Senior Editor, Rodman Media


Tom’s of Maine has a new long-lasting line of natural deodorant — and it provides 48-hour protection. 

The new Natural Strength Deodorant, created specifically for women, features an exclusive blend of odor neutralizing botanicals and 100% natural fragrances. It is free from artificial fragrances, petrochemicals, parabens, aluminum and preservatives.

Ashley Jennings, senior brand manager at Tom’s of Maine, says, “We completely reimagined what a premium natural deodorant should offer and 48-hour odor protection in our new Natural Strength line is a game changer.”

Jennings continues, “As the leader in the category, we know what women want most in a natural deodorant and are constantly working to provide innovative, effective natural options. Natural Strength and its exclusive technology featuring botanicals is a direct result of this dedication.”

Tom’s of Maine Women’s Natural Strength Deodorant comes in three scents: Fresh Powder, Fresh Coconut and Fresh Sage, shown above.

The line is available at Target and other select retailers nationwide for a suggested retail price of $5.99.

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